At shoesandfitness.com take great pride in the content we create for our readers and always strive to provide honest and impartial advice to them.
We have an editorial process that allows us to aim for highly accurate, impartial and impactful content across our topics and categories.
We only work with and promote companies that are ethically sound, that we have worked with and who we have tried and tested ourselves.
Our editorial process starts with research and takes us right through to the final edit before publication. You can read more about our editorial ethos below:
Research & Understanding
Every article that is written on FootGearz has already undergone an extensive research phase before it we start writing. If a topic seems dubious, under-researched or we don’t feel it adheres to our values then we simply won’t cover it.
For content that we feel will give real value to our readers then it is commissioned to our editor.
We have a growing team of experts in the fields of footwear and fitness who work with clients in the real world and see first hand the impact of their advice.
We allow our writers as much time as is required to conduct as much research and testing as they need before writing. We strive for detailed content on the topics of footwear and fitness.
Our Goals For 100% Accuracy
Our mission is that if our content is not 100% accurate then it’s simply ‘not accurate’. We aim for 100% accuracy in every piece of content that we produce for our readers.
This makes the role of our editor (Darren) absolutely crucial. Every piece of written content is fact checked by our editor and we audit our older content as new products are released.
This is particularly the case with shoes and footwear with new products coming to the market regularly.
Impartiality
We monetize our content through the use of affiliate links (where appropriate) but our content is never influenced by monetary gain and this income helps keep our editorial process robust.
As mentioned, we tend to only include products that pass our screening process during the research phase, but if we do sometimes include products that are not up to our high standards then we will make that clear – and suggest better alternatives.
Even high quality products will have issues of some kind, and we will always make this clear to the shoesandfitness.com readers.
Our Writer’s Expertise
We assign writers based on their expertise in the given subject area that is being written about. Our writers are generally based in the United States and the United Kingdom and are considered part of our team.
FootGearz do not work with writers on a one-off basis and as such we are able to provide an extremely high level of expertise in each and every article that is published.
Publication Process
Once content has been written by our writers it goes through a three step pre-publication screening process that includes:
- fact checking
- spelling
- grammar and real-world application screening process.
This is usually undertaken by the editor.
To read more about our Editor click here.
